For nearly ten years, principals Keith Cohn and Lisa Moscarelli have been guiding, planning and creating entire marketing strategies for their clients with their proprietary direct response media methodology. Their clients range from national non-profits to political candidates, major law firms, real-estate developers and builders, car dealers and more. The company began when the two partners left successful radio ad sales careers with an understanding of the need for a marketing firm that abstains from traditional Madison Avenue agency tendencies to pad media buys with heavy mark-ups and not be accountable for tracking results. The mission was to create a firm that was wiling to be:
Accountable for daily results
Flexible to make quick changes when needed
Transparent through practices
They have an office in Houston and employ some of the brightest young media and creative talent in the business. Their talented team churns out over $12 million annually in media buys and writes, produces and directs the creative that accompanies each buy. They have built C&M on the principles of excellence and integrity in service with the highest regard for the client's best interest.