C&M Marketing and Communications | 1.800.918.8363

Legal Case Study

National Mass Tort Law Firm used radio and television and won multi-million dollar settlements.

This Houston law firm with national affiliates had great results through our integrated direct response approach using radio and TV. This 90-day campaign resulted in multi-million dollar settlements for persons injured through the prescription drug Zyprexa. Spending averaged around $100,000 per week total. Initial cost per call was hovering around $200 as an overall average. Once our direct response methodology was put into place, conversions (calls to cases) increased, their cost per lead was cut in half, and, more importantly, their cost per case steadily declined. ROI was dramatically improved and waste was eliminated from their media plan.

Non-profit Case Study

This well-known, national non-profit had a very successful run in their automobile donation program. However, more competition and a change in tax deduction laws had stalled the program.

That's where C&M stepped in....

We employed tighter monitoring of calls and implemented a third-party online call-tracking system to identify their successes. This system enabled them to actually listen to donor calls and identify problems with their lead intake. They were, in addition, able to see where their campaign failed to produce ROI in advertising spending. By trimming down budgets in low producing markets and augmenting television and radio media buys in their more active markets, they were able to see higher net profits on lower spending levels. That's what we do: spend smarter and focus on maximizing every dollar spent.