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Political Advertising: The more things change;
the more they stay the same.

By: Lisa Moscarelli
Principal C&M MARKETING AND COMMUNICATIONS

From yesterday's fireside chats with Roosevelt to today's twitter updates with President Obama, politicians have notoriously mass marketed their ideas in fresh and innovative ways utilizing the latest technology or the lowest common denominator, to generate campaign support. However, the few giant steps for out-of-the-box political marketing are still only augmenting, traditional media favorites such as television, direct mail and old fashion pressing the flesh.

Grass roots marketing powers the campaigns of state and locally elected officials. Full utilization of new media like Facebook and Google costs a fraction of a full-fledged television campaign AND gets those hard to reach, tech-savvy youngsters to the polls. No matter how much we evolve, traditional, electronic media still delivers in conjunction with the latest and greatest online activity.

The state of local political advertising is in a unique, transitional phase where we have 40+ aged political candidates hiring 20 somethings to educate and execute their daily online activities that brand them. Not only does creating an online presence seem daunting to these candidates, but the thought of maintaining it daily sounds absurd when their time should be spent making direct, meaningful connections and finding solutions to the needs of their constituents.

At C&M Marketing, we applaud and benefit from the milestones new media has made practically overnight, but no matter what technology can dish out, we are in the business of results most-efficiently delivered by traditional, media-driven campaigns.